Take a selfie with one of the Inner City Brewing Brew Team to be entered to win an Inner City Brewing Brewer for a Day experience for you and up to 11 friends!


Any person who takes a #brewerselfie with one of our brewers (either in person or using the images in Mark’s Market Mall) and posts it to their Instagram account using the hashtag #brewerselfie and tagging @innercitybrewing, @markscanada and the friends they would bring to the brew day will be entered to win. 

Read our story about the contest.


The Grand Prize:

Inner City Brewing’s Brewer for a Day experience allows you to create and brew your own beer in the Brewer’s Lab area of our taproom. This includes:


·         2 hour planning session where the winner (accompanied by any number of the group members who will participate in the Brewer for a Day experience) works with our brew team to help develop a recipe and name for your beer;

·         6-8 hour Brewer for a Day brewday with up to 12 people in the Inner City Brewing Brewers’ Lab

·         2 x 50 litre kegs of the finished product.



Submission requirements:

Post a picture of you with one of the Inner City brew team - either in person or with the in-store ads at Marks in Market Mall Calgary – and you can win a Brewer for a Day experience with Inner City Brewing.

1.       Photo must include you and one of the Inner City Brewing brew team.

2.       Caption must include #brewerselfie hashtag.

3.       You must follow Inner City Brewing on Instagram @innercitybrewing in your photo.

4.       For additional entries, tag the friends that you’d like to brew with for the Brewer for a Day experience.

5.       Your Instagram account must be public for the duration of the contest in order to verify your entry.


  • Submissions will be accepted until 11:59 p.m. MDT on December 31, 2019. Inner City Brewing staff will draw a name at random the week of January 1, 2020. Limit one unique entry per day.

  • Winners will be contacted via Direct Message through Instagram. Winners must respond to the Direct Message with their full name and contact information within three (3) business days. Failure to do so may result in disqualification, in which case another name will be randomly drawn.

  • This contest is in no way sponsored, administered or associated with Instagram. By entering, entrants must confirm that they are 18 years of age, release Instagram of any responsibility and agree to the companies’ terms of use.


#BrewerSelfie Official Rules:

  • These official rules will be posted on our website for the duration of the contest: innercitybrewing.ca/brewerselfie .

  • Contest runs from October 1 to Dec 31, 2019. Submissions are collected until 11:59 p.m. MDT December 31, 2019.

  • Contestants must be legal drinking age.

  • To be eligible, the winner must be a resident of Alberta. Although we welcome submissions from across the province, Inner City Brewing is not responsible for transportation to the taproom or accommodation should the winner be from outside of the Calgary area.

  • No purchase necessary.

  • Contest winner must correctly answer a skill testing question.

  • Brewery Staff, shareholders and family members are not eligible for the contest.

  • The Grand Prize is one (1) Inner City Brewing ‘Brewer for a Day’ experience for up to 12 people, which includes two (2) x 50 litre kegs of the finished product.

  • Grand prize is not transferrable. No substitutions allowed. Prize must be claimed as presented.

  • Retail value of the Grand Prize is $1,800 CAD.

  • All contestants must have the copyrights to all materials included in their submission.

  • Images must be considered unique by Inner City Brewing.

  • Images are considered for use by Inner City Brewing for potential marketing purposes.

  • Inner City Brewing reserves the right to cancel the contest at any time.